Bonnie Anderson

Copywriter. Content Strategist. Brand Storyteller.

United States

Welcome! I'm a passionate doer with a lifelong love of language, learning and crafting stellar stories. I have 18 years of experience writing high-impact copy for just about every medium you can imagine (and probably a few you can't). With so much to learn, and so many hearts, minds and lives you can change, what's not to love?

I've mastered the art and science of turning words into results, and I'm always up for a new challenge.

Dive into my work below and download my resume. Thanks for stopping by!

Portfolio

Brand Awareness

Mood board
Facebook

Creative I helped develop at TMP Worldwide for a new business pitch.

Mood board
11/12/2015
Workday

Creative I helped develop at TMP Worldwide for new business pitch.

Mood board
Sports Authority

Creative I helped develop at TMP Worldwide for new business pitch.

Digital campaign
CapitalOne

Digital creative assets I wrote at TMP Worldwide for a recruitment campaign.

Mood board
Fred Hutch

Creative I helped develop at TMP Worldwide for new business pitch.

Brand awareness campaign
2022
Epic 4 Kids

A concept I helped develop at Epic for a brand awareness campaign.

Blog

At Home With Kids? Beat the Boredom With the Toniebox
03/23/2020
Tonies

(Ghost-written piece) During this unprecedented period of COVID-19, many parents find themselves home with kids much more than usual and may struggle for screen-free ways to...

12 Guilt-Free St. Patrick's Day Drinks
02/03/2023
Skinny Mashup

These glistening liquid emerald gems prove that fun comes in all sizes, and with just two ingredients, they're ready in a jig (or a jigger). They're sweet enough without the sugar rim, so skip it for a lighter take.

GO Sleeves Athlete Erik Koenig: A Journey to Recovery
GO Sleeves

Interview with GO Sleeves athlete, U.S. Army veteran and accomplished ultramarathoner Erik Koenig on how he discovered that the best medicine is movement.

Holidays during COVID | Give Them a Socially Distanced Makeover! | Epic Blog
12/03/2020
Epic 4 Kids

Nice try, 2020! You threw a lot at us, but you're not gonna spoil our fun. This year, holiday joy is what we make it. Look on the merry and bright side!

A Report on the State of Kids' Reading Habits & Interests During the Pandemic
05/10/2021
Epic 4 Kids

Take a look at what kids' pandemic reading habits were like and its impact on their emotional well-being.

10 “Gross” Children’s Books Even YOU Might Love!
09/19/2022
Epic 4 Kids

Cringey. Mischievous. Delightfully crude... Also deceptively educational. Check out these icky, and at times fascinating reads for kids of all ages!

Landing Pages

2015 Outstanding Website, Web Marketing Association
Nike

Creative for an award-winning careers website I collaborated on at TMP Worldwide.

2015 Outstanding Website, Web Marketing Association
T-Mobile

Creative for an award-winning careers website I collaborated on at TMP Worldwide.

Albertsons.com
Albertsons

Landing page I wrote for the in-store app experience.

EMC.com
Dell EMC

Homepage rotating banner content.

get epic.com
Epic 4 Kids

Careers page I collaborated on to help flesh out the company's employer brand.

lofta.com
Lofta

Landing page written for users after clicking on a Twitter thread targeting commercial drivers who require sleep tests as part of their physicals.

Symantec.com
Symantec

Creative for an award-winning careers website I collaborated on at TMP Worldwide.

lofta.com
Lofta

Landing page for users driven from a Twitter thread about how sleep apnea affects women.

Banner Ads & Promos

Albertsons
Albertsons.com

Banner promoting the app's meal planning feature.

FredHutch.com
Fred Hutch

An interactive banner and I wrote at TMP Worldwide to recruit medical researchers.

Digital Acquisition Ads
2022
Epic 4 Kids

Ads I wrote for a multi-channel campaign supporting a high-profile brand refresh.

AmeriHealth
AmeriHealth.com

Banner written to recruit healthcare professionals.

Social

Facebook
Epic 4 Kids

Post promoting a partnership with Chrissy Teigen for National Parent's Day Off in 2021.

Instagram
Epic 4 Kids

Post written for a social campaign in partnership with Mindy Kaling in 2022.

Instagram
Epic 4 Kids

Post promoting the "Go Anywhere" event in partnership with Hilary Duff in 2022.

Instagram
Epic 4 Kids

Post promoting a special offer for Back to School.

Facebook
Epic 4 Kids

Post written to drive traffic to the company blog.

Facebook
Epic 4 Kids

Post written to drive traffic to the company blog.

Email Marketing

Transactional email sent to military customers to drive app adoption.
Albertsons
Re-engagement email sent to inactive subscribers to increase app usage.
Epic 4 Kids
B2B promo email urging recipients to sign up for a free trial for an AP automation tool.
BILL

Video & Script Writing

Brand Awareness Campaign
Amazon

Script written for recruitment video for the company's Delivery Service Partner program.

Print & Direct Mail

Store signage
Albertsons

Created during the severe hurricanes affecting many states in 2024.

Recruitment flyer
Dow Chemical

A career fair flyer I wrote at TMP Worldwide to promote the client's R&D opportunities.

Direct mail
Kaiser Permanente

A direct Mail piece I wrote for a high-profile recruitment campaign.

Diablo Magazine
02/01/2015
Patelco Credit Union

A print ad I wrote advertising home equity lines of credit (HELOC).

Credit card pre-qualification offer
Patelco Credit Union

2013 Gold Medal award, Marketing Association of Credit Unions. Awarded for exceptional response rate.

Articles

Company Intranet
2Wire

Article introducing employees to Pune, India.

Press & Communications

evalveinc.com
evalve (Now Abbott Labs)

A press release announcing a key milestone in clinical trials for a cutting-edge therapy.

Direct Mail
01/01/2012
Patelco Credit Union

Member-facing report for which I wrote or edited all content and ghost wrote the Presidents Report.

Press release
2Wire

A press release I drafted to announce 2Wire's certification for industry quality standards.

Patelco.org
11/06/2015
Patelco Credit Union

A user guide written to assist members following a major web and mobile redesign.

Radio

KKSF Talk 910
Patelco Credit Union

A series of tips written for radio personality Gil Gross for a brand awareness campaign.

Infographics

Multi-channel
T-Mobile

Distributed online, as well as career fairs and college campuses for a major recruitment campaign.

Multi-channel
Patelco Credit Union

Created to support a quarterly sales campaign promoting the credit union's auto buying service.

EMC.com
11/12/2015
Dell EMC

A scrolling infographic supporting a case study on the successful partnership between EMC and Callaway Golf.

User Experience (UX)

OTT & mobile devices
Tubi

Copy recommendations made to enhance the registration flow for new users and increase conversions.

OTT & mobile devices
Tubi

Copy updates made to enhance the signup/activation experience for new users and reduce drop-off.