Brand Awareness
Welcome! I'm a passionate doer with a lifelong love of language, learning and crafting stellar stories. I have 18 years of experience writing high-impact copy for just about every medium you can imagine (and probably a few you can't). With so much to learn, and so many hearts, minds and lives you can change, what's not to love?
I've mastered the art and science of turning words into results, and I'm always up for a new challenge.
Dive into my work below and download my resume. Thanks for stopping by!
Brand Awareness
Digital creative assets I wrote at TMP Worldwide for a recruitment campaign.
A concept I helped develop at Epic for a brand awareness campaign.
Blog
(Ghost-written piece) During this unprecedented period of COVID-19, many parents find themselves home with kids much more than usual and may struggle for screen-free ways to...
These glistening liquid emerald gems prove that fun comes in all sizes, and with just two ingredients, they're ready in a jig (or a jigger). They're sweet enough without the sugar rim, so skip it for a lighter take.
Interview with GO Sleeves athlete, U.S. Army veteran and accomplished ultramarathoner Erik Koenig on how he discovered that the best medicine is movement.
Nice try, 2020! You threw a lot at us, but you're not gonna spoil our fun. This year, holiday joy is what we make it. Look on the merry and bright side!
Take a look at what kids' pandemic reading habits were like and its impact on their emotional well-being.
Cringey. Mischievous. Delightfully crude... Also deceptively educational. Check out these icky, and at times fascinating reads for kids of all ages!
Landing Pages
Creative for an award-winning careers website I collaborated on at TMP Worldwide.
Creative for an award-winning careers website I collaborated on at TMP Worldwide.
Careers page I collaborated on to help flesh out the company's employer brand.
Landing page written for users after clicking on a Twitter thread targeting commercial drivers who require sleep tests as part of their physicals.
Creative for an award-winning careers website I collaborated on at TMP Worldwide.
Landing page for users driven from a Twitter thread about how sleep apnea affects women.
Banner Ads & Promos
An interactive banner and I wrote at TMP Worldwide to recruit medical researchers.
Ads I wrote for a multi-channel campaign supporting a high-profile brand refresh.
Social
Post promoting a partnership with Chrissy Teigen for National Parent's Day Off in 2021.
Post promoting the "Go Anywhere" event in partnership with Hilary Duff in 2022.
Email Marketing
Video & Script Writing
A video shared via web and social channels to introduce users to Epic Unlimited.
Script written for recruitment video for the company's Delivery Service Partner program.
A video supporting the launch of the new brand, for which I wrote the script.
Print & Direct Mail
A career fair flyer I wrote at TMP Worldwide to promote the client's R&D opportunities.
A print ad I wrote advertising home equity lines of credit (HELOC).
2013 Gold Medal award, Marketing Association of Credit Unions. Awarded for exceptional response rate.
Articles
Press & Communications
A press release announcing a key milestone in clinical trials for a cutting-edge therapy.
Member-facing report for which I wrote or edited all content and ghost wrote the Presidents Report.
A press release I drafted to announce 2Wire's certification for industry quality standards.
A user guide written to assist members following a major web and mobile redesign.
Radio
A radio ad I wrote advertising auto loans. I also helped cast the voice talent.
A series of tips written for radio personality Gil Gross for a brand awareness campaign.
A whimsical ad I wrote advertising mortgage products. I also helped cast the voice talent.
Infographics
Distributed online, as well as career fairs and college campuses for a major recruitment campaign.
Created to support a quarterly sales campaign promoting the credit union's auto buying service.
A scrolling infographic supporting a case study on the successful partnership between EMC and Callaway Golf.
User Experience (UX)
Copy recommendations made to enhance the registration flow for new users and increase conversions.
Copy updates made to enhance the signup/activation experience for new users and reduce drop-off.