Epic Books for Kids: Advertising
Welcome! I'm a passionate doer with a lifelong love of language, learning and crafting stellar stories. I have 16 years of experience as a highly effective and successful copywriter and editor, and I'm always up for a new challenge. Here's a brief snapshot of some of my accomplishments:
•While managing the Epic blog, improved organic search rankings from page 3 to top 5 for 107 high-competition keywords, and generated more conversions per page views than the website.
•Helped redefine brand voice, tone, mission, value props and messaging hierarchy for multiple organizations.
•Developed, implemented and enforced house style guidelines for multiple organizations.
•At Walmart Global eCommerce, oversaw and approved all copy during a massive, high profile website redesign.
•At TMP Worldwide, contributed to 4 Web Marketing Association advertising awards.
•At Patelco, directly contributed to a 160% year-over-year increase in credit card sales, and the highest month of May credit card sales in the credit union's 77-year history.
Samples below. Thanks for stopping by!
Epic Books for Kids: Advertising
Epic Books for Kids: Blog & Social
Nice try, 2020! You threw a lot at us, but you're not gonna rain on our parade. Sure, many of us didn't think we'd be celebrating the holidays during COVID, but that doesn't mean we're going to let that spoil our fun. This year, holiday joy is what we make it.
The holidays-and winter break-have arrived. It's hectic, it's action-packed ... and it's the ideal time to set the stage for your kids to fall in love with reading. Make yourself a cup of cocoa, find a warm blanket, and snuggle in for these fun ideas for making those extended gloomy days indoors bright through the magic of books.
Much has been said about how reading helps build vocabularies, surpass learning challenges and improve literacy in kids. But research also suggests a very different skill is key to their long-term happiness and success: empathy. What is empathy, and why is it so important?
Social campaign promoting Epic's 2nd annual National Parent's Day Off
Social post promoting a new book collection for Intergenerational Day
Social post promoting a new activity calendar for Back to School
Epic Books for Kids: Video
Copy for this video was pulled from a 2023 report I edited and blog post I wrote on the state of kids' reading habits in 2022.
A video initially shared via social channels to introduce users to Epic Unlimited, and later added to YouTube.
A brand video supporting the launch of the new brand, for which I wrote the script.
Walmart Global eCommerce
TMP Worldwide Advertising & Communications
Dell-EMC
Copy I wrote and/or edited while owning the homepage calendar.
Copy written to promote a new addition to the company's product portfolio.
A scrolling infographic for which I curated stats and drafted content.
Patelco Credit Union: Print / Digital Advertising & Communications
2013 Gold Medal award, Marketing Association of Credit Unions. Awarded for exceptional response rate.
A user guide written to assist members following a major web and mobile redesign.
Member-facing report for which I wrote or edited all content and ghost wrote the Presidents Report.
A flyer I wrote advertising credit union services as an emlpoyee benefit.
A print ad I wrote advertising home equity lines of credit (HELOC).
Patelco Credit Union: Radio
A radio ad I wrote advertising auto loans. I also helped cast the voice talent.
A whimsical ad I wrote advertising mortgage products. I also helped cast the voice talent.
A series of tips I curated and wrote, read by radio personality Gil Gross for a brand awareness campaign.
2Wire, Inc. (Now Pace)
An article I wrote to introduce employees to a new office opened in Pune, India.
A press release I drafted to announce 2Wire's certification for industry quality standards.
An excerpt from an article I wrote in honor of an unofficial holiday celebrating engineering culture.
The Skinny Mashup
Original Recipe Credit: Brit + Co These glistening emerald liquid gems prove that fun comes in all sizes, and with just two ingredients (Irish whiskey and green apple Schnapps), they're a snap to make. They're also sweet enough without the sugar rim, so we recommend skipping it for a lighter take.
Reuben egg rolls (inspired by the oh-so-tasty Reuben sandwich on rye bread), are not from Ireland, but neither is corn beef and cabbage, but that doesn't keep it off American tables every time St. Patrick's Day rolls around.
Do you ever wake up in the morning feeling stuck between a "grease and a carb" place? Ditch the oily breakfast plate and starch-a-holic oats and go instead for these make-ahead friendly, soyrizo egg muffin cups! Why soyrizo? Not just for vegetarians, it's a way lighter, equally flavorful addition to any breakfast.
Introduction
Click for a detailed overview of my professional background and what I could offer your organization.