Bonnie Anderson

Copywriter. Editorial Leader. Brand Storyteller.

United States

Welcome! I'm a passionate doer with a lifelong love of language, learning and crafting stellar stories. I have 16 years of experience as a highly effective and successful copywriter and editor, and I'm always up for a new challenge. Here's a brief snapshot of some of my accomplishments:

•While managing the Epic blog, improved organic search rankings from page 3 to top 5 for 107 high-competition keywords, and generated more conversions per page views than the website.
•Helped redefine brand voice, tone, mission, value props and messaging hierarchy for multiple organizations.
•Developed, implemented and enforced house style guidelines for multiple organizations.
•At Walmart Global eCommerce, oversaw and approved all copy during a massive, high profile website redesign.
•At TMP Worldwide, contributed to 4 Web Marketing Association advertising awards.
•At Patelco, directly contributed to a 160% year-over-year increase in credit card sales, and the highest month of May credit card sales in the credit union's 77-year history.

Samples below. Thanks for stopping by!

Portfolio

Epic Books for Kids: Advertising

Epic Books for Kids: Blog & Social

Epic Blog
12/12/2019
10 Ways to Help Kids Fall in Love With Reading During the Holidays | Epic Blog

The holidays-and winter break-have arrived. It's hectic, it's action-packed ... and it's the ideal time to set the stage for your kids to fall in love with reading. Make yourself a cup of cocoa, find a warm blanket, and snuggle in for these fun ideas for making those extended gloomy days indoors bright through the magic of books.

Epic Blog
07/22/2019
Reading & Empathy: A Bridge | Epic Blog

Much has been said about how reading helps build vocabularies, surpass learning challenges and improve literacy in kids. But research also suggests a very different skill is key to their long-term happiness and success: empathy. What is empathy, and why is it so important?

Instragram
06/02/2022
Intergenerational Day

Social post promoting a new book collection for Intergenerational Day

Instagram
07/29/2022
Back to School

Social post promoting a new activity calendar for Back to School

Epic Books for Kids: Video

Walmart Global eCommerce

Product promo modules
Category page

Published to promote camping products.

TMP Worldwide Advertising & Communications

Client: Workday
11/12/2015
Mood board

Creative for new business pitch.

Client: Nike
Website homepage

2015 winner: Outstanding Website, Web Marketing Association.

Client: T-Mobile
Website homepage

2015 winner: Outstanding Website, Web Marketing Association.

Client: Facebook
Mood board

Creative for new business pitch.

Client: Fred Hutch
Mood board

Creative for new business pitch.

Client: Sports Authority
Mood board

Creative for a retail recruitment campaign pitch.

Dell-EMC

Hero headline and promos
Website home page

Copy I wrote and/or edited while owning the homepage calendar.

New page for a high-profile product launch
Website landing page

Copy written to promote a new addition to the company's product portfolio.

Patelco Credit Union: Print / Digital Advertising & Communications

SF Chronicle: Super bowl Edition
Print ad

Full-page spread for a credit card campaign.

Credit card pre-qualification offer
Direct mailer

2013 Gold Medal award, Marketing Association of Credit Unions. Awarded for exceptional response rate.

Patelco.org
11/06/2015
Online Banking User Guide

A user guide written to assist members following a major web and mobile redesign.

Direct Mail
01/01/2012
2011 Annual Report

Member-facing report for which I wrote or edited all content and ghost wrote the Presidents Report.

Direct mail to business customers.
11/12/2015
Flyer

A flyer I wrote advertising credit union services as an emlpoyee benefit.

Diablo Magazine
02/01/2015
Print ad

A print ad I wrote advertising home equity lines of credit (HELOC).

Patelco Credit Union: Radio

2Wire, Inc. (Now Pace)

Company Intranet
Eploring Pune, India

An article I wrote to introduce employees to a new office opened in Pune, India.

Company Intranet
Meet the Ninjaneer

An excerpt from an article I wrote in honor of an unofficial holiday celebrating engineering culture.

The Skinny Mashup

Skinnymashup
02/03/2023
12 Guilt-Free St. Patrick's Day Drinks

Original Recipe Credit: Brit + Co These glistening emerald liquid gems prove that fun comes in all sizes, and with just two ingredients (Irish whiskey and green apple Schnapps), they're a snap to make. They're also sweet enough without the sugar rim, so we recommend skipping it for a lighter take.

Skinnymashup
02/05/2023
Baked Reuben Egg Rolls & Skinny Sauce Flight

Reuben egg rolls (inspired by the oh-so-tasty Reuben sandwich on rye bread), are not from Ireland, but neither is corn beef and cabbage, but that doesn't keep it off American tables every time St. Patrick's Day rolls around.

Skinnymashup
07/22/2020
Southwest-ish Soyrizo Muffin Cups

Do you ever wake up in the morning feeling stuck between a "grease and a carb" place? Ditch the oily breakfast plate and starch-a-holic oats and go instead for these make-ahead friendly, soyrizo egg muffin cups! Why soyrizo? Not just for vegetarians, it's a way lighter, equally flavorful addition to any breakfast.

Introduction